I always get a fuzzy, warm feeling when I think about why I started Abundance Foods! For me, what drives me and my 'WHY' are the things that keep me going when I see the impact my products can have on others.
I had the great pleasure of being interviewed by Anna, who alongside her partner Joey, owns and runs Ethical Pets. Their mission is to help further establish the ethical pet product market, by encouraging production and creating demand. They achieve this by selling Low Carbon & Sustainable pet products, that are high-Welfare, fairly traded & Made in the UK.
With the products they sell ticking these and so many other boxes, it shows that making ethical buying decisions can be achievable. Not to everyone mind you, because the increased costs of buying this way is out of the financial remit of so many people. Yet, I'm confident that with the right education and commitment, we can all challenge the misuse of corporate power and lax government regulation.
So now on to my interview, which you can read here.